Perceive how the internet has transformed the way brands engage with consumers and appreciate the new rules and perspectives. Understand how to adapt. Embrace the tools and techniques required to succeed in the new media environment. Learn to develop and execute digital marketing plans, including aspects such as website building and optimization, development of the content scheme, use of social media, advertising, conversion and nurturing leads, and tracking and monitoring.

Program Objectives

IN THIS DIPLOMA, PARTICIPANTS WILL LEARN HOW TO:

• To be able to conduct an email marketing campaign
• To be able to market yourself of your business through social media websites like Facebook and YouTube
• To able to differentiate between a search engine and social media marketing
• To be able to know which metrics and dimensions you should measure and report for each type of digital activity.
• To create a simple but professional website for your own business or startup.
• To differentiate between on-page and off-page search engine optimization.