This diploma provides participants with a practical approach to marketing applications that can be used at work by providing relevant, recent, and practical methodologies to marketing problems and strategies. This will be done by exposing participants to strategic marketing issues faced by marketers, contemporary marketing strategies and solutions, and methods for evaluating marketing performance and return on investment.

Program Objectives

This Program has been designed to aim at producing graduates who are;

• Work in a marketing team and across other functions
• Understand the backgrounds of people in different functions in an organization
• Realize the importance of market-driven organizations
• Work in a market-driven organization and help transform organizations
• Identify trends taking place in marketing
• Know the fundamental pillars in marketing management
• Identify marketing problems and recommend solutions
• Analyze marketing problems and suggest a course of action
• Convert threats into opportunities
• Develop a fully integrated marketing plan
• Understand the role and impact of marketing on an organization, industry, and country
• Compare local, regional, and international markets
• Analyze future marketing trends
• Respond to marketing threats and opportunities
• Respond to competitors’ actions