The Diploma provides participants with the knowledge, skills, attitudes, and activities needed by the active sales force and managers at all levels to function effectively.
Program Objectives
IN THIS DIPLOMA, PARTICIPANTS WILL LEARN HOW TO:
The career of sales professionals is more difficult as customers continuously change their purchasing behavior and as competitors become tougher. The Post Graduate Professional Diploma in Sales Management is equivalent to the postgraduate diplomas in business administration awarded by Egyptian Universities, and designed to prepare sales professionals and managers with essential management skills to enable them to compete and grow in today’s professional environment.
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THE SELLING PROCESS
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SETTING THE SALES PLAN, THE ‘PROGRAM’
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IMPLEMENTING THE SALES PLAN
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MARKETING PRINCIPLES & ITS RELATION TO THE SELLING PROCESS
- Marketing Definition
- Marketing Environment
- Market Segmentation
- Marketing Planning and its role in achieving sales targets
- Marketing Mix
- Marketing Strategies
- Product life cycle & its related Marketing strategies
- Competitive strategies
- Promotional mix: Personal Selling, Advertising, Sales Promotion, DM & PR
- Marketing & Market research
- Global Marketing & Electronic Marketing
Excellent
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